TV Project: Whales and Wild Islands (ZDF- Germany’s leading public broadcaster)
Whales and wild islands aired in prime time in early spring 2016 when German consumers are still thinking about their holiday experiences. Once in the ZDF archive it will be shown on the networks various channels multiple times (by average 10 times in 3 years).
KPIs: Viewers, advertising value, bookings
Results: Overall we recorded an audience of over 8 million in 2016, the total advertising value is approx. US $ 10 mill and in the meantime the operator reported multiple bookings as a first direct result.