Polar Night Magic Campaign (Visit Finland)
Polar Night Magic Campaign (Visit Finland)
Visit Finland launched their polar night magic campaign in December 2015. 6 social influencers were spending 100 days of winter in Finnish Lapland. TDO interviewed the German candidates, promoted the campaign and invited media to the relating press trip.
KPIs: Advertising value, circulation, page impressions
Results: At discretion of Visit Finland
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