Polar Night Magic Campaign (Visit Finland)

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Polar Night Magic Campaign (Visit Finland)

Polar Night Magic Campaign (Visit Finland)

Visit Finland launched their polar night magic campaign in December 2015. 6 social influencers were spending 100 days of winter in Finnish Lapland. TDO interviewed the German candidates, promoted the campaign and invited media to the relating press trip.

KPIs: Advertising value, circulation, page impressions

Results: At discretion of Visit Finland

Link:

 


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